The Lego Movie: Video game

L/O: to explain how vertical integration benefits companies; to analyse using Uses & Gratification theory

Resident Evil
The Simpsons Game
Harry Potter & The order of the Phoenix
Spider-man 2
Shrek the Third

       Reasons companies synchronise releases:

• Maximised Profit
• Familiarity
• Extends pleasure of film
• The game promotes film or vice versa 

Uses and Gratification (U&G)

Reasons for media:

1.Entertainment: offers distraction from the world

2.Personal Identity: helps us consider who we are;what ideas and values we identify with

3.Relationships: we find things we can share and discuss with others

4. Information: New information we want to know or take pleasure in knowing

Analysis of Video Game cover:

The main image is an overview of the characters highlighting the main ones.

The middle of the cover at the the top is the LEGO® logo, next to it is the title, The Lego Movie videogame. There is a bright and vivid colour pallete and the font used is quite angular and bricks.

The cover is represented very kid friendly and it is very aware of what the brand is.

Context

The pleasure offered by the game is mainly to play the roles of the characters that the audience has seen in marketing and the movie if they have seen it previously to the game.

The cover represents the movie posters by keeping the same style and characters on them.