The Lego Movie: Marketing

Posters
TV Adverts
Youtube Ads
Magazine adverts
Tie-in ride at a theme park
Trailers (Teasers & Theatrical)
Billboards

Synergy
Synergy is the simultaneous release of different products to boost both

                                                   The Lego Movie tie-in merchandise:

                                                         The lego Movie Video Game

                                                              17 Lego Worlds Set

                                                          16 collectible mini figures

                                                           Range of school supplies 

                                                          Sticker & Activity books 

Each week in January 2014, a new character poster was released.
Lego stores scheduled linked events
Free accessory packs were available in stores after building creative models in-store
video game released 4th February
On 7th February, McDonalds released collectible 3D cups with happy meals
A website enabled fans to make versions of themselves


Horizontal and Vertical Intergration

Guardian:
1. entertaining content aimed at audience
2. They created a genuinely funny and clever movie
3. By passing it down through generations