Layout
House Style:
house style refers to the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications
Symmetrical and asymmetrical:
symmetrical is exactly similar parts facing away from each other. Asymmetrical is the opposite of this and is lacking symmetry
Use of Columns and Boxes:
Ratio of copy, photography and space:
Headline:
A Headline is usually short and snappy, and is there to attract the customer.
Caption:
On a magazine a caption can give more information of the text inside
Strapline:
a short, easily remembered phrase used by an organisation so that people will recognise it or its products
Standfirst:
The introduction to an article, the first paragraph.
Typography
Serif and sans-serif:
Serif is text with flicks, sans serif is without them and appears more 'masculine'.
Specialist typefaces:
Font size/italics/bold:
The size of the font and it's intensity.
Language
Formal and informal register:
Wether the text addresses the reader using slang or more 'posh'.
Direct mode of address:
directly addressing the reader
puns, colloquialism, slang:
gives more character and humour to the text
Image
Graphics
Computer made images.
Camerawork and mis-en-scene in photography:
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