The Lego Movies poster appeals to its target audience in many ways, the kid friendly art style and saturated colour palette will help draw in young children, the young cinema go-ers will see the pop-culture references such as Batman, Wonder-woman and green lantern which will draw them in if they are interested in any of them.
It would appeal to family as well due to the popular voice actors/actresses voicing the characters, they would also have nostalgia of playing with the toy when they was younger as well. The main character may also be like the adults of the families, causing them to build a relationship with him as they can relate to his character.
Explain the poster campaign and the representations created within it. Homework
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