Thursday, 8 March 2018

Lego Movie: Target Audience

L/O: To identify the target audience using demographics & psychographics

   
Audience of the lego movie:

  •  Young kids who play with Lego®
Child friendly art-style, bright vivid colours, simple storyline in general, obvious humour, simple language, different worlds.




  •  Parents who played with it when they were young too
Classic Lego figures for nostalgic purposes, Real world references, subtle adult humour, References to older adult films such as The matrix and Lord of the Rings, includes a message about creativity.
  •  Young adult cinema-goers 
Both subtle and obvious adult humour, Love story between Emmet and Wyldstyle
  •  Both genders
  1. Both genders play a major role in the movie
  2. Pink and 'pretty' worlds

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