Revision-Music Video

How has mise-en-scene been used to show the genre and represent the band/artist in your two music videos?



Wheatus- Teenage Dirtbag

Mise-en-scene has been chosen to represent a typical American high school environment, costume shows the different cliques and groups of a high school and show hierarchy through students which is very common in narratives inside or based around a high school environment. Throughout the performance segments of the music video the band is wearing the same styled costume as the students but with a punk touch to the costumes, this distinguishes them as the members of the band from the other students.

Camerawork is used in Teenage Dirtbag to convey the inner feeling and thoughts of the antagonist through the use of POV shots and zoom-ins. The choice of a POV shot when the antagonist is walking through the corridor, this shows kids calling him a loser and bumping into him as they go past. This shows the everyday marginalisation and outcasting gone through everyday, this represents the genre of punk as it is looked down upon and critiqued for being different. Zoom ins are used to show compassion for the girl the antagonist chases throughout the narrative, when he glances at her the camera zooms into her face slowly, this shows the antagonist feels intimate with the girl because of the close proximity between the camera and her face, this makes the audience know that the antagonist fantasises over the girl and has no interest for anything else whilst he has her in his peripheral vision.

MOJO Target Audience

Explain the demographics of the target audience of Mojo magazine: be as specific as you can and explain the appeal of Mojo to them.

Mojo magazine targets a middle class audience, mainly males 16-50.

The predominately male artists on the front cover appeals more to men than women.
Targets people with a high disposable income that spends money on music (vinyls, CD's and music subscriptions). equally appeals to the ABC1 and C2DE financial groups.

DIRT

Media Language for music videos:

• Camerawork
• Editing
• Mise-En-Scene
• Narrative style 

2.

Lighting in sk8er boi is dark, teenage dirtbag is bright.

Narrative style for sk8er boi is mostly performance with no real storyline, Teenage Dirtbag is about a boy and a girls relationship. 

4.

I could have mentioned the monochrome colour pallet keeping to the codes & conventions of rock.

The magazine uses male artists to match the stereotype of rock artists 

5.

We💖pop and MOJO

COME TO A CONCLUSION

6.

Games Rating Authority or The video Standards Council regulate age rating for games in the UK

7.

Extent marketing of film

Strengthen brand image

Exploit the success of a product 

8.

Blumler and Kat's uses & gratifications theory

Entertainment

Identification

Personal Relationships

Information

9.

Goes against genre codes as there is an unknown character in the centre.

The Lego Movie: Put it All Together

LO: To explore exam style questions and how to answer them effectively.

Question Format

• In this section there are 4 questions, two short, two long.
• First two, likely be general ?'s on Promotion techniques.
• long ?'s ask to use The Lego Movie as an example. 
• 1st ? simple fact based (1)
• 2nd ? 'give reasons why' state 2 reasons and explain (4)
• 3rd & 4th support ideas using an example (10) 

Example Q.

How have Propp's spheres of action been used to represent the characters in The Lego Movie poster campaign?

Analyse how the Lego Movie posters use stereotypes to create representations that are easily understood

The Lego Movies posters contain the movies main characters which each have a stereotype, Emmet is portrayed as a normal man through his high-vis work uniform, this would attract the parents in a family and also a fraction of young cinema goers who may have a job that relates to Emmet. He has a terrified facial expression to add to the normality of his character, he isn't used to the action that the 'master builders' bring him into. Wyldstyles poster shows her with a calm and collected look on her face, she has a rebellious look to her and looks like a stereotypical 'gothic' girl. This is easily understood due to her alternative costume and the streaks in her hair.

The Lego Movie: Poster Campaign

L/O: to explain the effectiveness of the campaign; to analyse using Uses & Gratification theory

The Lego Movies poster appeals to its target audience in many ways, the kid friendly art style and saturated colour palette will help draw in young children, the young cinema go-ers will see the pop-culture references such as Batman, Wonder-woman and green lantern which will draw them in if they are interested in any of them. 

It would appeal to family as well due to the popular voice actors/actresses voicing the characters, they would also have nostalgia of playing with the toy when they was younger as well. The main character may also be like the adults of the families, causing them to build a relationship with him as they can relate to his character. 

Explain the poster campaign and the representations created within it. Homework

The Lego Movie: Video game

L/O: to explain how vertical integration benefits companies; to analyse using Uses & Gratification theory

Resident Evil
The Simpsons Game
Harry Potter & The order of the Phoenix
Spider-man 2
Shrek the Third

       Reasons companies synchronise releases:

• Maximised Profit
• Familiarity
• Extends pleasure of film
• The game promotes film or vice versa 

Uses and Gratification (U&G)

Reasons for media:

1.Entertainment: offers distraction from the world

2.Personal Identity: helps us consider who we are;what ideas and values we identify with

3.Relationships: we find things we can share and discuss with others

4. Information: New information we want to know or take pleasure in knowing

Analysis of Video Game cover:

The main image is an overview of the characters highlighting the main ones.

The middle of the cover at the the top is the LEGO® logo, next to it is the title, The Lego Movie videogame. There is a bright and vivid colour pallete and the font used is quite angular and bricks.

The cover is represented very kid friendly and it is very aware of what the brand is.

Context

The pleasure offered by the game is mainly to play the roles of the characters that the audience has seen in marketing and the movie if they have seen it previously to the game.

The cover represents the movie posters by keeping the same style and characters on them. 

The Lego Movie: TV Advertising

L/O: To evaluate the methods used to market The Lego Movie; to link the method to the target audience

In Dancing on ice at 7.27pm on Sunday 9th February ITV broadcasted the worlds first ad break made entirely out of Lego.

'Stings' featuring the characters (where characters from movie pops up).

Same time it was shown live, they released it in full on YouTube.

The reaction on Social Media surpassed exception and the reception was overwhelming.

Reached almost six million live.

1.1 Million people watched it on YouTube in a week.

Number one movie in 2014.

Explain how the Lego Movie broke boundaries with branded marketing.

In the lead up the the global release for The Lego Movie, Warner Bros. and Lego was very smart regarding their marketing techniques for the movie. They made the people excited for the release fall in love with the movie before it even released by filling them with excitement and hype, creating walking adverts for the movie. They achieved this by avoiding the money hungry approach and making a love letter to the Lego franchise by putting huge amounts of passion into the production and not taking greedy shortcuts.

Warner Bros. & Lego aimed marketing at all three types of target audience and chose when and where to advertise carefully, they chose prime TV times (6pm-9pm) on ITV, during big entertainment shows, this was because traditionally this is when a family would most likely be in one place. Financially this wasn't the best choice, however the response to it was positive and helped them achieve a wider audience.

While some would argue that The Lego Movie is a child's movie, there is no denying the innovation it put into marketing and achieved marvels in its first week at the box office making $69,050,279.