Monday, 18 March 2019

MOJO Target Audience

Explain the demographics of the target audience of Mojo magazine: be as specific as you can and explain the appeal of Mojo to them.

Mojo magazine targets a middle class audience, mainly males 16-50.

The predominately male artists on the front cover appeals more to men than women.
Targets people with a high disposable income that spends money on music (vinyls, CD's and music subscriptions). equally appeals to the ABC1 and C2DE financial groups.

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