Cover Analysis

L/O: To analyse the cover of a magazine, linking it to genre and audience.

Babyboomer generation-

The Baby-boomer generation is the generation of people of people that were born between 1946 and 1964 making them between 50-70 years old, these people grew up with classic rock and a stable financial situation. This makes them a perfect audience for mojo magazine.

diversification-

This means to becomes more varied, in mojo's case it is very varied due to it covering rock from the baby-boomer generation and more recent rock bands.

Audience Address-

when they directly address the customer, this helps to engage their audience and establish  a personal relationship with the magazine and the contents of it.

Discerning-

Having or showing good judgment

House style-

house style is a set of rules that keep the magazine uniform and interesting.


Intertextuality-
When a piece of media references another, popular, usually for relevancy.   

shot type- medium/close up to fit the CD.

Star vehicle-Dave Grohl, ex-drummer of Nirvana and Main singer of The Foo Fighters

Colour Palette-Blue, Red, Yellow, White and Black. this is a colour scheme that fits the 'mojo' magical theme.

Bands/Artists mentioned- Nirvana, Lou Reed, Ian Dury, Elvis, Cast Stevens, David Gilmour. all alternative rock artists.

Masthead style- Only has to M and O visible, this indicates that mojo is iconic and doesn't need the title to be visible, the masthead is sans-serif and bold.

Main Coverline Style- Bold and large

Minor Cover style- Small and uses both bold and normal text.

Puff-The red sticker mentioning the contents of the magazine.

USP (Freebies)- A free compilation CD named 'Teen Spirit'

Placement of Text- mostly around the sides of the magazine