Genre & Target Audience

LO: To identify target audiences for a variety of music magazine genres.

Magazines Covers:

The genre for clash is very broad and is tricky to pin down, this impacts the target audience in the same way. I think this is because it attracts audiences from any background or taste in music. However, the magazine usually covers alternative bands as oppose to pop. This means the target audience could have an ABC1 rating due to the diverse artists it covers, for example they have lots of indie bands, this would mean having to have a music service like Spotify or apple music. Which you would need broadband to have. I think the magazine is for both genders and can lean more towards one or the other based on what issue the magazine is. This can be because of the artist in the image, colour scheme and font.

Mixmag:

The target audience for Mixmag is middle class men from the ages of 14-28, this is because of the
prominent male figure covering the whole right side of the magzine. The genre of music is club music which do appeal to girls however,  it ususally has higher male appeal. They might appeal to teenagers looking to get into the DJ scene. They would have an ABC1 rating due to the high price of DJ concert tickets and equipment. The font on the front is quite bold and sans-serif which looks modern and strong.

Occult Rock:

Occult Rock is your stereotypical 'Rock' magazine, it has a prominent dark black theme and satanic 'anti-government' messages. The target audience is middle aged men of 40-55 because most of the bands were in their prime when they were in their teens. Most likely to be middle class and earning average wages. The magazine appeals to them because it gives them a chance to relive forgotten youth and remember good times and memories.

Kerrang:

Kerrang has an extremely punk vibe to it, and is extremely popular amongst angsty teenagers, for good reason too. The facial expressions are very angry and the music covered in the magazine always has lots of wraith in their voice. The target audience always finds a way to drown a way and find a place of inclusion when reading about the bands they love. They are usually between 13-21 and are usually lower class. The gender is both male and female, this is because both punk girls and boys




can get the same problems (usually with home life), the font is sans-serif and is quite bold and in your face, it has a vivid colour pallet and has quite bright colours that contrast the dull background.

Music Magazines & Audiences

L/O: To identify and analyse a target audience using demographics & psychographics. 

We 💜 Pop magazine:

Target audience:

• Young girls aged 8-13

You can see this because of the page layout on vivid colour scheme. There is a lot of teenage lingo and pop culture stars for their age.  The Social Grade of the target audience would mainly be ABC1, this is because to watch the 'youtubers' you would need a device to watch it on and a broadband subscription. Pop usually has lyrics that would relate to people with an ABC1 standard of living.

Demographics

The demographics for this magazine's target audience is:

White American girls aged 8-13, with mid level education.

Identifying the audience:

• Gender
• Age
• Wealth
• What class they fit into

• Nationality
• Political views
• Interests
• Ethnicity 
•  Religion
• Sexuality
• Personality

The target audience for the magazine is 'The Mainstream'

The target audience for this magazine is 'Trendies' and 'Groupies'

Quick Learning Check:

Demographics are factual information about the person and psychographics are based upon personality traits and opinionated. 

Reader profile for We 💜 Pop:

The average reader is trendy young girls, who are always into the new youtubers and pop music and usually are the ringleaders of their friend group. This can be because of their parent's usually single mums that spoil their sweet little girl.

Magazine Cover Terminology, Layout & Analysis

L/O: To analyse music magazine covers below and answer the following questions, in full, about BOTH covers.

Magazine cover A.

Magazine cover B.

1.
    a) The masthead 'mojo' lets the customer know that the magazine is special and magic and isn't your usual angsty rock magazine.

  b) The masthead 'Billboard' is what the charts are referred to in America, this shows what the magazine covers very obviously, which is pop music.
2.
    a) The Mojo magazine cover is crowded and in your face, very fitting for the genre the magazine covers.
 
     b) The Billboard magazine doesn't hide the femininity of the magazine, the layout is quite easy on the eyes and appealing to women. The focus is clearly on Katy Perry and the main colour is pink.

3.
    a)The detail on Mojo magazine consists of the date which is October 2017 and the price.

    b) Billboard magazine tells the customer the date but nothing else.


4.
   a) Mojo magazine's main headline is 'The songs that saved his life'

   b) Billboard magazine's main headline is 'inside the court of the new queen of pop'

5.
    a) The cover lines on Mojo are bold and capitalised, the font is sans-serif and use colour to catch the eye of the customer.

     b) billboard has neat cover lines and don't jump out at the reader.

6.
    a) The font on Mojo magazine is bold, sans-serif and masculine,  this is appealing to male readers.

     b) The font on billboard magazine is almost the opposite of Mojo and very feminine with serif which adds to the classic look the magazine is going for

7.
     a) The graphics used for Mojo is a concert (assumably a Nirvana concert due to the tagline) and a picture of dave grohl to show that the magazine is primarily focused on him.

     b)Billboard uses katy perry and a pink background to give context to the tagline


8.
    a) Mojo uses blue for the background colour of the magazine to stand out to the reader, this is very reminiscent of the magazine's name because blue is typically a magical colour. It has Yellow, Red, White and Black as well, this colour scheme is unique and doesn't follow the usual stereotypes for the genre.

    b) Billboard's main colour is pink with black and white, it appeals to the audience because of the obvious femininity and connotations that come with the colour pink making it appeal to your typical mum for example.

9.
    a) On Mojo the amount of text is high, and is used to summarise all of the major topics and themes of this issue of the magazine. They do this to let the customer know what bands and singers are included because not all customers will like all artists.

     b) Billboard creates a simplistic vibe with the quantity of text on the cover, it is very organised due to font size in the cover lines, it becomes smaller to appear less in your face and more enticing to read. Like most of the characteristics of Billboard they use this to appeal to their target audience with a simple and minimalistic vibe.

10.
     a) In Mojo the non-verbal communication is mainly with Dave Grohl's serious facial expression and the blue mystical colour in the background. This lets the audience know that the magazine is masculine and tells them that the magazine is important

    b) The non-verbal communication is Katy Perry's posture which is very petite and delicate to relate to the audience, the colour scheme also has the same effect. 

11.
   a) Mojo includes a free CD titled 'Teen Spirit' to appeal to the average audience due to the obvious reference to the extremely popular song in the alternative genre of the magazine 'Smells Like Teen Spirit' the average mojo reader will see this and be nostalgic of the song enticing them to purchase the issue.
   b) Billboard on the other hand doesn't I believe this is because Billboard does not want to over-complicate the magazine and only attract an audience because of a freebie, so it chooses not to have one and instead gets its sales through the use of advertisement and cover lines etc.

12. 
    a) There is a menu strip on Mojo however, it is behind the preview of the free CD this covers the bands and artists discussed in the magazine.

   b) Billboard has a menu strip in the pink circle to the right of Katy Perry.